Resume

Dec. 2024 - Oct. 2025
Red Ventures/Bankrate.com | Writer II

• Pitched original thought leadership to strengthen Bankrate’s authority in personal finance.

• Researched, refreshed, and optimized legacy content and rate tables to maintain accuracy and relevance.

• Produced original reporting based on interviews with industry experts, adding credibility and depth to coverage.

• Contributed to major copy overhaul on rate tables, improving usability, supporting SEO strategy, and improving traffic on monetized pages.

• Led initiative to overhaul copy for high-value loan calculators, helping attract and engage more users.

• Authored articles featured on Google Discover that were cited by AI engines such as ChatGPT and Perplexity, extending reach and visibility.

• Completed generative AI and LLM training with staff from OpenAI. 

July 2021 - Dec. 2024
Cella by Randstad | Content Writer

• Pitched and wrote personal finance articles, driving lead generation and building authority through Pentagon Federal Credit Union's Learning Center.

• Contributed copy to several award-winning marketing campaigns, including print, digital, and email channels.

• Wrote UX copy for PenFed.org website and PenFed mobile banking app, leading to increased engagement with both.

• Wrote customer-facing print and video tutorials that decreased customer support requests for the PenFed mobile app.

Achievements:

• Marketing Power Player of the Month award for outstanding teamwork and colleague support (November 2022).

• Assisted Content Team in becoming the highest-performing part of the PenFed.org website in terms of SEO.

• Pioneered unique children's content promoting financial literacy for upper-elementary through high school-aged students.

Mar. 2020 - Oct. 2020
Aletheia Digital | Email Marketing Assistant

Assisted lead generation through email marketing campaign. Researched cold leads and tailored messaging to them.

Achievements:

•  Landed multiple long-term, high-value contracts through customized outreach.

Sep. 2019 - July 2021
Tracsoft | Content Strategist & Writer

Developed a content strategy for in-house marketing across multiple channels. Designed a successful client outreach strategy that re-engaged existing customers through upselling marketing services. Created and executed marketing content for clients.

• Managed weekly blog, monthly newsletter, and social media posting.

• Monitored marketing performance through Google Universal Analytics and upgraded site data to Google Analytics 4.

• Optimized Tracsoft.com site performance using SEO and Google Search Console.

• Developed WordPress-based websites for clients as well as strategies to drive traffic.

Achievements:

• Increased traffic on Tracsoft.com by 1000%..

• Doubled online conversions and phone inquiries in 5 months through SEO best practices.

Jun. 2019 - Sep. 2019

Freelance SEO Writer

Wrote articles and blog posts for clients in digital marketing, web design, branding, and cybersecurity industries, as well as various other subject areas. Utilized SEO to drive traffic and brand recognition for clients.

Aug. 2011 - May 2019

Various | College Instructor

Taught college-level composition, literature, business writing, and developmental English to students from diverse backgrounds. Special experience in critical thinking and working with low-income and low-literacy students.

Aug. 2010 - May 2011

Valdosta State University | Graduate Teaching Assistant

• Completed master's level thesis entitled "Redefining Womanhood: The New Woman and The Doll/Man-Woman Dichotomy in Late Victorian Literature."

• Independently taught two sections of composition per term while completing master's level work.

• Worked closely with a mentor professor and peer cohort to study andragogy and composition theory.

• Designed original assignment sequences, grading criteria, and metrics to track student progress.

• Developed a written teaching philosophy affirming the necessity of critical thinking, analysis, media literacy, and supportive discourse communities in teaching contemporary composition and literature for every level of student.

Aug. 2009 - May 2010

Valdosta State University | Graduate Research Assistant

• Copyedited and proofread "The Material Culture of Daily Living in the Anglo-Saxon World" (Exeter UP, 2011).

• Provided editorial feedback on chapter content.

• Obtained permissions for images used in the text.

• Assisted with qualitative research for multiple published academic articles.