My background as a writer is broad. After completing my M.A. in English, I spent eight years teaching college-level writing. Teaching was where I refined my gift for breaking down complex topics into everyday language and communicating with audiences from different backgrounds and understanding levels.
Since leaving teaching, I have written articles, blog posts, emails, social media posts, video scripts, product sheets, product descriptions, UX website copy, technical documentation, infographics, and even comic strips for clients. That variety stimulates my creativity and challenges me to constantly develop new skills.
Content Creation
Starting a newsletter? Looking to launch a YouTube channel? Whatever your project, my writing can help establish your brand voice, connect with your audience's needs, and move leads past pain points to become customers.
Content Revitalization
Stale content won't win leads. I can audit, update, and optimize existing content, as well as identify content gaps that will give you an edge over competitors. A good audit can help you maintain relevance, improve authority, streamline organization, and strengthen internal linking.
I help clients develop content strategies that blend clarity, creativity, and data-driven decision-making across multiple marketing channels. With every piece of content, I ask two questions: what resonates with the reader, and what will perform strategically for the brand?
Because I've produced a wide variety of content, I can help clients craft a strategy across formats and channels. I understand how messaging adapts to different platforms and where the reader is in their journey. My goal is always the same: to create content that informs, engages, and moves readers in ways that support my client's mission.
Keyword & Search Engine Optimization
SEO is a set of best practices that help search engines understand your content, trust it, and return it higher in search results. Strong SEO is important for generating and landing leads.
I have completed SEO training courses designed by industry leaders such as Google, SEMrush, and Moz. My content regularly ranks in the top spots in Google and Bing searches, and is picked up by services like Google Discover.
Artificial Intelligence Optimization
AIO is an emerging field of optimizing content so that AI tools like ChatGPT, Gemini, Perplexity are more likely to discover it. It works alongside SEO and SEM to get your content seen.
I've routinely written content that has been selected for Google featured snippets and cited by major AI engines, increasing my clients' credibility and brand recognition.